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New Year – New Me? Why Self-Acceptance Beats Reinvention

Do you spend NYE setting goals, only to feel like you’ve missed the mark come the second week of January? You’re not alone. Every January, the “new year, new me” trend takes over—email inboxes, social media feeds, and even salon chairs here in York are buzzing with talk of reinvention. But let’s be real: lasting change comes from self-love, not self-criticism.


A diary for 2026 with pages torn out and black coffee

We’ve all promised ourselves we’ll lose 5lbs by February, only to decide it’d be a crime to throw out those leftover mince pies. Cue the negative self-talk and that creeping feeling of failure.

It’s everywhere: “level up your business” webinars, “new year, new me” promises, and everyone suddenly running marathons or speaking fluent Spanish come February. Meanwhile, you’re only just able to manage “grathias” in a Yorkshire accent and a gentle jog—both leaving you red in the face.

Sound familiar, darling? It definitely does to me!

Here’s the truth: just like a big hair change—real transformation doesn’t happen overnight. Whether it’s learning a new language, finding more patience for your kids (or yourself), or even perfecting your blowdry, real change is about progress, not perfection. And who decided we all needed changing in the first place?

We’re not Cinderella!

In the studio here in York, I see so many Guests chasing impossible standards, forgetting they’re already enough. So this year, let’s ditch the pressure to “be better” and focus on being our own biggest fans—working with ourselves, not against ourselves. No more self-whipping, like we’re both horse and jockey in a one-horse race.

Imagine spending the year as your own best friend: cheering yourself on, forgiving the slip-ups, celebrating the wins (big or tiny), and remembering that being “enough” isn’t something you earn—it’s something you already are. That’s not to say, have no goals. But let’s gently keep ourselves on track, like a true friend would, instead of turning self-care into self-discipline.

So here’s my challenge: instead of chasing a “new you,” why not be your own Beshert—your own perfect match, just as you are? Or, to borrow the immortal words of Mark Darcy to Bridget (that live rent-free in all our heads): “I like you very much, just as you are.” Surely if he could love Bridget with all her foibles, we can love our own. And even if you miss the mark slightly by next December, at least you’ll have spent the year on your own side.



Ready to embrace self-acceptance in the new year? Book your transformation or read more empowering stories on our blog, and follow us on Instagram @beshertstudio for daily doses of self-love. #BeYourOwnBeshert


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